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A $100 million Gold Coast company that has developed a concept that
is set to rock iTunes after sealing a deal with two of the world´s
largest music label. Universal Music and EMI are dancing to the tune
of ad-supported music start up Guvera - an unlisted public company on
the cusp of revolutionising the music industry.
Guvera Limited is a unique model for music distribution. It matches
the audience with the advertiser and the music so that the consumer
has non-confrontational access to music paid for by the brands. Major
record labels like it too. Soon after licensing its content to Vevo,
Guvera signed off with Universal Music in the US and EMI Music granted
US-focused content rights to the company.
Guvera.com will launch in Australia in 2010, initially on beta with
EMI, Virgin and Capital music labels content on board. Working out of
New York for the past year, CEO and Founder, Claes Loberg, and part
of his creative team will return to the Gold Coast to oversee the Australian
launch in March.
Guvera has operations in the Gold Coast, Sydney, Melbourne, New York,
London and Los Angeles.
www.guvera.com